Original brand identity
A distinctive name treatment and character-led visual identity.
← Back to selected workBUSTER’S RECORDS.
BRAND IDENTITY · PRINT · SIGNAGE & INSTALLATION
BUSTER’S RECORDS.
INDEPENDENT SPIRIT.
INDIVIDUAL DESIGN.
From the original brand to the shopfront and the materials customers take home. A complete creative service for an independent Kettering record shop.
ClientBuster’s Records · KetteringOur contributionOriginal brand identity · Ongoing collateral design
Shop signage · Installation
Shop signage · Installation
THE PROJECT
A LOCAL SHOP.
A PERSONAL
APPROACH.
Buster’s Records is an independent record shop in Kettering, selling vinyl, CDs, music memorabilia and collectibles. Its branding brings that love of music into a recognisable visual identity.
We designed the original brand and continue to design the shop’s collateral. The work extends from flyers and business cards to the shop signage, which we also installed.
That hands-on involvement connects the first design decisions with the finished materials and the shopfront itself.
01 / THE BRAND
CHARACTER
COMES FIRST.
The dog character, headphones, star-shaped glasses and vinyl record give Buster’s a personality of its own. Bold lettering and bright blue accents connect the identity across its different applications.
Business-card artwork, with print crop marks removed. Select either side to enlarge.
02 / PRINT & COLLATERAL
MADE TO
TAKE HOME.
The double-sided flyer brings together the shop’s products, services and location. The same identity gives the business cards a clear connection to the shopfront and other materials.
Original supplied flyer artwork, displayed as a flat print presentation. Select either side to enlarge.
03 / SHOP SIGNAGE & INSTALLATION
FROM THE DESIGN
TO THE HIGH STREET.
The fascia and window graphics bring the brand into the physical shopfront, combining the Buster’s name with music-inspired graphics and information about the shop.
Our involvement included installing the shop signage, taking the project through from the original identity to its application on site.
THE DELIVERABLES
ONE STUDIO.
FROM BRAND TO SHOPFRONT.
Ongoing collateral
Flyers, business cards and continuing design support for the shop’s materials.
Shop signage
Branded fascia and window graphics, with installation carried out by Flipped Out Creative.
BRANDING, PRINT & SIGNAGE
GIVE YOUR BUSINESS
A FACE OF ITS OWN.
From your first logo to the sign above your door.