Brand identity
Logo system, colour palette, typography and guidance for consistent use.
← Back to selected workACCELERATED PLAY.
BRAND IDENTITY · VIDEO · PRESENTATION & PRINT
ACCELERATED PLAY.
A BRAND BUILT
FOR SOCIAL GAMING.
A connected visual identity, exhibition video and sales presentation for a business bringing social gaming experiences to life.
ClientAccelerated Play / Bowling VisionOur contributionBrand identity · Promotional video production
Sales presentation design · Brochure design
Sales presentation design · Brochure design
Selected artwork from the sales presentation and brochure.
THE PROJECT
ONE IDENTITY.
ACROSS EVERY
FORMAT.
Accelerated Play brings together a range of social gaming activities, from bowling and shuffleboard to interactive darts. The design needed to give that varied offer a clear, recognisable identity.
We developed the brand identity and carried its visual language through an exhibition promotional video and a sales presentation, which was subsequently used as a printed brochure.
The result is a consistent family of materials that connects the brand introduction with the detail of the product range.
01 / BRAND IDENTITY
ENERGY, WITH
A CLEAR DIRECTION.
A distinctive AP mark, confident typography and a defined colour palette give the identity a consistent foundation across screen and print.
02 / PRESENTATION & BROCHURE
THE BIG PICTURE.
AND THE FINER DETAIL.
Image-led section openers introduce each activity. Structured product pages bring features and practical information together in a consistent layout, carrying the identity through the full sales story.
Select any page to view it larger.
03 / VIDEO PRODUCTION
THE BRAND,
IN MOTION.
The promotional video produced for the exhibition booth carries the same identity onto screen, bringing the product offer together in a continuous presentation.
Accelerated Play exhibition promotional video · 3 minutes 31 seconds
THE DELIVERABLES
CONNECTED DESIGN.
PRACTICAL APPLICATIONS.
Sales materials
A branded sales presentation, subsequently used as a printed brochure.
Promotional video
Video production for the exhibition booth, extending the identity into motion.
BRANDING, PRESENTATIONS & PRINT
MAKE YOUR NEXT
MOVE A STRONG ONE.
Let's talk about bringing your business and its materials together.