Brief development
Taking the experiential marketing agency’s brief into a physical pop-up format.
← Back to selected workNERF VAULT.
EXPERIENTIAL · CONTAINER CONVERSION · TOURING ACTIVATION
NERF VAULT.
FROM AGENCY BRIEF
TO TOURING EXPERIENCE.
A shipping container transformed into a branded pop-up experience, developed from an experiential marketing agency’s brief.
ProjectNERF Vault · Touring pop-up activationOur contributionAgency brief development · Shipping-container conversion
Bringing the branded environment into the real world
Bringing the branded environment into the real world
THE PROJECT
AN AGENCY IDEA.
A PHYSICAL
EXPERIENCE.
The brief came from an experiential marketing agency: turn a shipping container into the NERF Vault, a pop-up activation that could tour.
We took that brief and converted the container into a branded environment. The exterior gives the activation a visible presence at an event; inside, the graphics surround visitors as they take part.
This is where design and practical delivery meet: carrying the agency’s brief through into a physical space people can enter and experience.
INSIDE THE VAULT
A COMPLETE CHANGE
OF ENVIRONMENT.
Large product graphics, bold messaging and a target wall make full use of the container’s interior. The photographs show how the finished space brings visitors into the NERF world.
THE ACTIVATION IN USE
BUILT AROUND
TAKING PART.
The interior photographs show the experience in use, with visitors trying the blasters and engaging with the target wall.
They also show the relationship between the graphics, products and physical space: a consistent branded environment within the footprint of a shipping container.
THE CONTRIBUTION
FROM THE BRIEF.
TO THE FINISHED SPACE.
Container conversion
Transforming a shipping container into the NERF Vault activation.
Branded environment
Connecting the exterior presence with the experience inside.
Project delivered from an experiential marketing agency brief for a touring NERF pop-up activation.
EVENTS, DISPLAYS & BRANDED SPACES
GOT A BRIEF?
LET’S BRING IT TO LIFE.
Practical creative thinking, from design to the finished environment.